“Leading through Partnerships”
Petron holds 25th Dealer Conference
posted 6 June 2007
At the 25th PETDA (Petron Dealers Association) Conference held at the Sofitel Philippine Plaza Hotel last April 20-21, Petron president Khalid Al-Faddagh thanked Petron dealers for strengthening the oil company’s market leadership in 2006.
Al-Faddagh also reiterated Petron’s commitment to its dealer network development in attaining the corporate vision of “leading through partnerships.”
Attended by over 800 Petron dealer representatives from all over the country, the two-day conference was opened by PETDA chairperson Aurora Lara, while PETDA president Ruth Marbibi introduced Department of Energy Secretary Raphael Lotilla, who delivered the keynote message of the conference.
Petron chairman Nicasio I. Alcantara, summarizing the dramatic changes in the industry and the company, discussed the $300-million Refinery Master Plan, which reinforces Petron’s competitive advantage by ensuring that it is able to supply high-quality gasoline, diesel and LPG in a consistent and reliable manner to the Philippine market.
One of the highlights of the PETDA conference was the recognition of service awardees, notably Apolonio Marasigan, a dealer in San Juan, Batangas, for 57 years of service. Twenty-two other dealers from all over the country received awards for more than 35 years of service.
Willie Juinio of Petron Commonwealth was honored with the Chairman’s Award for Total Excellence in Retail Outlet Management. The President’s Awards went to: Jaime Pua (Petron Dona Soledad, Paranaque) for outstanding sales volume; Leopoldo Concel Jr (Petron Kabankalan, Negros Occidental) for outstanding incremental sales volume; and Octaviano Hilarion (Petron T’boli, South Cotabato) for outstanding sales volume growth.
Closing the two-day conference, reseller trade GM Ramon Del Rosario congratulated the Petron dealers for being the number one choice of motorists despite intense competition, reiterating Petron’s commitment to deliver superior products and services through a reliable dealer network willing to ‘Go the Xtra Mile!’
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